Too much, too late. Since Eric Snowden there has been an escalating awareness of privacy. The attention arrives too late, in the sense that any damage been done. The time to worry was in past decades, as information was beginning to be collected. Then we only had storage capacity to save important things. Beyond that the resulting chaos deems the concern moot.
At this stage, if the scope of information being gathered is accurate, we have exceeded the limit for an individual or organization to absorb. In addition to what another might be interested in, like criminal past or employment history, we now have favorite foods, television, hobbies and interests. Could that matter to an employer or even a significant other? I don’t necessarily want to know what my favorite celebrity has for breakfast, but there’s the possibility he/she might tweet it. That will then be archived for generations to ignore. Orwell’s “1984” may have arrived, only we are volunteers and Big Brother is bored to tears.
My view relates to the idea singularity, in which human and machine evolution intersect. Just as no one really notices what another is doing in a public place, no one will care more because that activity is digitally archived. However, just as I might be interested in reading an ancestor’s century old diary, perhaps a descendant will read my blog and marvel at how far we’ll have advanced since.