While not false advertising, exactly, it is cruel preying on male ineptness simply shopping for shampoo. I consider myself a more savvy consumer than most. Purchasing the wrong item was a three step affirmation. A lesser man might have made his selection after the first or second step in the thought process:
- Spot familiar brand. “Suave” = cheap! Good.
- Notice new bottle color. “REFRESHING” = blue! Good.
- Identify with large print. “MEN” = me! Good.
It wasn’t until using the product that I noticed nowhere on the deceptive bottle did it say “shampoo“. Instead the label reads in small, insignificant print, “body wash“. Like any self respecting male, am too proud to return a $1.67 bottle of body wash. Also too stubborn to let them get away with this! I’ll continue to use body wash on my hair. No, it doesn’t lather up the same and, no, it doesn’t leave any kind of bounce or shine or any of those special things genuine shampoo does. I’m going to use every last drop before buying their brand again. And I WILL buy their product again. Because it will still be the cheapest.
This experience causes me to wonder whether anyone purchases body wash intentionally, the first time.